OKLAHOMA CITY THUNDER

CAMPAIGNS

#hist0ry Campaign -

A social campaign positing Russell Westbrook as the ultimate competitor on his way to “taking hist0ry”, and the player most deserving of MVP honors.

Copywriting: a series of five separate copy-driven social videos defining what a true MVP is made of, along with supporting captions and billboards around OKC.

Videos:

#0urMVP Campaign -

A social, print and OOH campaign celebrating Russ’ MVP honors.

Copywriting: billboard concept and copy showcasing Russ’ multifaceted nature accompanied by relevant social captions, a full newspaper insert/poster written from Thunder fans’ perspective.

Fan's Letter:

FUTURE OF F1RSTS -

An environmental campaign (arena, art exhibition, billboards) aimed at illuminating Kevin Durant’s unfinished legacy in OKC.

Copywriting: exhibition/gallery introduction to set the stage for various pieces of artistic work including a personal takeaway (plaque for KD). And separate outer-arena billboard copy evoking the organizations’ pursuit of progress.

PG-13 Welcome campaign-

A social, OOH, and special event campaign welcoming Paul George and acquainting him with the OKC organization, community and fan-base.

Copywriting: social concept/strategy ideation and supporting caption copy, billboard and hotel banner copy, special event name and intro to OKC video script writing (not on website, but available upon request).