FATHER MARTIN'S ASHLEY
VIDEO COPY & BRAND GUIDELINES
BRAND VIDEO (MANIFESTO)
& BROCHURE WRITING
(NOT PICTURED):
Copywriting: addiction was, and continues, to dominate news headlines, but we felt the script needed to be flipped. We shifted the focus to something more positive: recovery. This way patients can begin to imagine what it looks like, and realize what it feels like.